...Uniqueness & Creativity: Kiddie rides are manufactured like machines on an assembly line. If you were to find a kiddie ride in a park in California, you could later ride an identical kiddie ride at a park in New England. I believe uniqueness is important to making an attraction more appealing. Although the fun "created" by a kiddie ride can be considered universal, people perceive one-of-a-kind rides as more interesting.

It is for this reason that parks like Six Flags are now marketing rides like "BATMAN, THE RIDE" and "SUPERMAN - THE ESCAPE." By attaching a brand name to the coaster, they give it a unique identity even though other parks may have an identical roller-coaster. Without going any further into the concept of branding, suffice it to say that a generic kiddie ride has an even greater hurdle to overcome than a rollercoaster and other one-of-a kind attractions in terms of creating a mystique that attracts guests. After all, kiddie rides are rarely branded, and they are very generic...

Alex
Just Say No To Crowd Surfing!