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Accesso Technology (LON:ACSO) has signed a three-year deal with Merlin Entertainments (LON:MERL) that gives the attractions group use of its e-commerce software.
Merlin can now use the AIM-listed group’s accesso Passport, with a trial run at Thorpe Park.
The company’s Q-Bot ride reservation gadget is already used in Merlin’s Legoland park in Windsor.
This new deal is for the Passport system, which allows park visitors to buy and book tickets online – software that the company formerly known as Lo-Q inherited as part of the acquisition of America’s accesso LLC at the end of 2012.
Merlin is Europe’s largest attractions group. It owns theme parks Thorpe Park and Alton Towers, as well as famous London attractions, such as Madame Tussauds and the London Eye.
Accesso chief executive Tom Burnet called it exciting news for the company.
“Clearly, the most exciting aspect is the chance to extend our work with Merlin, which is home to a team that delivers outstanding park experiences in many corners of the world,” Burnet told investors.
“To sign an agreement of this kind is a strong show of support for our innovative technology, our people and the track-record we've worked hard to build.”
City firm Canaccord Genuity said cross-selling Passport outside the US is becoming a “major growth driver for the group”. Before Lo-Q’s acquisition of accesso, the software was sold exclusively in the US.
The broker, which has a ‘buy’ recommendation and 770p target price, said the cross-selling is starting to gain momentum.
The shares rose 4% to 720p on Monday.(c) http://www.proactiveinvestors.co.uk/companies/news/67163/update-accesso-technology-signs-thee-year-merlin-deal-trial-at-thorpe-park-67163.html
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