This year’s “Best of Show” winner in the print media category went to Calgary Zoo, Botanical Garden & Prehistoric Park (Calgary, Alberta, Canada) for the attraction’s superlative outdoor advertising initiative. The “Best of Show” winner for electronic media was presented to Paramount's Kings Dominion (Doswell, VA USA) for their distinctive radio commercial.

The Brass Ring Awards honor attractions for outstanding promotions work in eight categories: brochure, media kit, television commercial, website, radio commercial, outdoor advertisement, print advertisement, and sales presentation video. Members compete with similar destinations in nine classes:

Class 1–Amusement/theme parks w/annual attendance up to 250,000
Class 2–Amusement/theme parks w/an. attendance 250,001 to 500,000
Class 3–Amusement/theme parks w/an. attendance 500,001 to 1 million
Class 4–Amusement/theme parks w/an. attendance 1 million to 1.5 mil.
Class 5–Amusement/theme parks w/an. attendance over 1.5 million
Class 6–Waterparks
Class 7–Family Entertainment Centers
Class 8–Attractions
Class 9–Industry Suppliers

This year’s Brass Ring Award winners are:

Brochure
Class 1
1st Place Western Playland Amusement Park (El Paso, TX, USA)
2nd Place Libertyland (Memphis, TN, USA)
2nd Place Santa's Village (Jefferson, NH, USA)

Class 2
1st Place TusenFryd (Vinterbro, Norway)
2nd Place Crealy Adventure Park (Exeter, Devon, UK (England))
2nd Place Discovery Cove (Orlando, FL, USA)

Class 3
1st Place Enchanted Kingdom (Makati City, Metro Manila, Philippines)
2nd Place Attractiepark Slagharen (Slagharen, Overyssel, Netherlands)
2nd Place Dalian Isle (Dalian, Liaoning, Peoples Republic of China)

Class 4
1st Place Parque Plaza Sesamo (Monterrey, N.L., Mexico)
1st Place Wonderland Sydney (Eastern Creek, NSW, Australia)
2nd Place Canadian National Exhibition (Toronto, ON, Canada)

Class 5
1st Place Cedar Point Amusement Park/Resort (Sandusky, OH, USA)
2nd Place Ocean Park (Aberdeen, Hong Kong)

Class 6
1st Place Noah's Ark Family Park (Wisconsin Dells, WI, USA)
2nd Place Great Wolf Lodge & Great Bear Lodge (Madison, WI, USA)

Class 7
1st Place Crystal Palace (Dieppe, NB, Canada)
2nd Place Adventure Landing (Jacksonville Beach, FL, USA)

Class 8
1st Place Kennedy Space Center (Kennedy Space Center, FL, USA)
2nd Place Palm Beach Zoo (West Palm Beach, FL, USA)

Class 9
1st Place Mad Science Productions (Montreal, PQ, Canada)
2nd Place Edwards Technologies, Inc. (El Segundo, CA, USA)

Media Kit
Class 1
2nd Place Cliff's Amusement Park (Albuquerque, NM, USA)

Class 2
1st Place Lake Winnepesaukah (Chattanooga, TN, USA)

Class 3
1st Place Royal Agricultural Society of N.S.W. (Sydney Olympic Park, NSW, Australia)
2nd place Indiana Beach (Monticello, IN, USA)

Class 4
1st Place LEGOLAND California (Carlsbad, CA, USA)
2nd Place Six Flags Elitch Gardens (Denver, CO, USA)

Class 5
1st Place Six Flags Great America (Gurnee, IL, USA)
2nd Place Cedar Point Amusement Park/Resort (Sandusky, OH, USA)

Class 6
1st Place Great Wolf Lodge & Great Bear Lodge (Madison, WI, USA)

Class 7
1st Place Crystal Palace ( Dieppe , NB , Canada )

Class 8
1st Place Henry Ford Museum and Greenfield Village (Dearborn, MI, USA)
2nd Place Cleveland Metroparks Zoo (Cleveland, OH, USA)

Class 9
1st Place Stageworks Worldwide Productions (Blackpool, Lancashire, UK (England))

Outdoor Advertisement
Class 1
1st Place Cliff's Amusement Park (Albuquerque, NM, USA)

Class 2
1st Place TusenFryd (Vinterbro, Norway)
2nd Place Silverwood Theme Park (Athol, ID, USA)

Class 3
1st Place Sesame Place (Langhorne, PA, USA)
2nd Place Space Center Houston (Houston, TX, USA)

Class 4
1st Place LEGOLAND California (Carlsbad, CA, USA)
2nd Place Camp Snoopy/Mall of America (Bloomington, MN, USA)
2nd Place Valleyfair (Shakopee, MN, USA)

Class 5
1st Place Ocean Park (Aberdeen, Hong Kong)
1st Place Paramount's Carowinds (Charlotte, NC, USA)
2nd Place Liseberg (Gothenburg, Sweden)

Class 6
2nd Place Wet 'N Wild Florida (Orlando, FL, USA)

Class 7
2nd Place La Ciudad de Ninos/Kids City (Mexico City, DF, Mexico)

Class 8
1st Place Calgary Zoo, Botanical Garden & Prehistoric Park (Calgary, AB, Canada)
2nd Place National Constitution Center (Philadelphia, PA, USA)

Print Advertisement
Class 1
1st Place Quassy Amusement Park (Middlebury, CT, USA)
2nd Place Libertyland (Memphis, TN, USA)

Class 2
1st Place Silver Springs (Silver Springs, FL, USA)
2nd place Discovery Cove (Orlando, FL, USA)

Class 3
1st place Seoul Land (Kwachun, Kyungki-do, Korea)
2nd Place Sesame Place (Langhorne, PA, USA)

Class 4
1st place Wonderland Sydney (Eastern Creek, NSW, Australia)

Class 5
1st place Cedar Point Amusement Park/Resort (Sandusky, OH, USA)
2nd place SeaWorld Orlando (Orlando, FL, USA)
2nd place Sentosa Resort (Sentosa, Singapore)

Class 6
1st Place Noah's Ark Family Park (Wisconsin Dells, WI, USA)
2nd place Wild Wadi Waterpark (Dubai, UAE)

Class 7
1st Place Crystal Palace (Dieppe, NB, Canada)
2nd Place Castle Park/Festival Fun Parks (Riverside, CA, USA)

Class 8
1st Place Capilano Suspension Bridge & Park (North Vancouver, BC, Canada)
2nd Place Cleveland Metroparks Zoo (Cleveland, OH, USA)
2nd Place National Constitution Center (Philadelphia, PA, USA)

Radio Commercial
Class 1
1st Place Libertyland (Memphis, TN, USA)
2nd Place Atlantic Pier Amusements (Cape May, NJ, USA)

Class 2
1st Place Lake Winnepesaukah (Chattanooga, TN, USA)
2nd Place Dutch Wonderland Family Entertainment Complex (Lancaster, PA, USA)

Class 3
1st Place Indiana Beach (Monticello, IN, USA)
2nd Place Holiday World & Splashin' Safari (Santa Claus, IN, USA)

Class 4
1st Place Camp Snoopy/Mall of America (Bloomington, MN, USA)
2nd Place Valleyfair (Shakopee, MN, USA)

Class 5
1st Place Paramount's Kings Dominion (Doswell, VA, USA)
2nd Place Busch Gardens Williamsburg (Williamsburg, VA, USA)
2nd Place Cedar Point Amusement Park/Resort (Sandusky, OH, USA)

Class 6
1st Place Big Kahuna’s Water & Adventure Park (Destin, FL, USA)
2nd Place Wet 'N Wild Florida (Orlando, FL, USA)

Class 7
1st Place Palace Park Entertainment (Newport Beach, CA, USA)
2nd Place Union Station Kansas City (Kansas City, MO, USA)

Class 8
1st Place San Diego Zoo (San Diego, CA, USA)
2nd Place SeaWorld San Diego (San Diego, CA, USA)

Class 9
2nd Place Holiday on Ice Productions (Laren, Netherlands)
2nd Place Mad Science Productions (Montreal, PQ, Canada)

Television Commercial
Class 1
1st Place Valcartier Vacation Village (Valcartier, PQ, Canada)
2nd Place Santa's Village (Jefferson, NH, USA)

Class 2
1st Place Bonfante Gardens (Gilroy, CA, USA)
2nd Place Calaway Park (Calgary, AB, Canada)
2nd Place Silverwood Theme Park (Athol, ID, USA)

Class 3
1st Place Seoul Land (Kwachun, Kyungki-do, Korea)
2nd Place Royal Agricultural Society of N.S.W. (Sydney Olympic Park, NSW, Australia)

Class 4
1st Place Valleyfair (Shakopee, MN, USA)
2nd Place Parque Plaza Sesamo (Monterrey, N.L., Mexico)
2nd Place Playland Park (Rye, NY, USA)

Class 5
1st Place Hersheypark (Hershey, PA, USA)
2nd Place Liseberg (Gothenburg, Sweden)

Class 6 2nd Place Hyland Hills Water World (Denver, CO, USA)
2nd Place Noah's Ark Family Park (Wisconsin Dells, WI, USA)

Class 7
1st Place Crystal Palace (Dieppe, NB, Canada)

Class 8
1st Place Henry Ford Museum and Greenfield Village (Dearborn, MI, USA)
1st Place Roger Williams Park Carousel Village/Aramark (Providence, RI, USA)

Website
Class 1
1st Place Libertyland (Memphis, TN, USA)
2nd Place Atlantic Pier Amusements (Cape May, NJ, USA)

Class 2
2nd Place Silverwood Theme Park (Athol, ID, USA)

Class 3
1st Place Miami Seaquarium (Miami, FL, USA)
2nd Place Enchanted Kingdom (Makati City, Metro Manila, Philippines)

Class 4
1st Place LEGOLAND California (Carlsbad, CA, USA)
2nd Place Playland Park (Rye, NY, USA)

Class 5
1st Place Dorney Park & Wildwater Kingdom (Allentown, PA, USA)
2nd Place Cedar Point Amusement Park/Resort (Sandusky, OH, USA)

Class 6
1st Place Promotora Xel-Ha (Cancun, Q. Roo, Mexico)
1st Place Wild Wadi Waterpark (Dubai, UAE)
2nd Place Great Wolf Lodge & Great Bear Lodge (Madison, WI, USA)

Class 7
1st Place Sam's Fun City (Pensacola, FL, USA)
2nd Place Singapore Discovery Centre (Singapore, Singapore)

Class 8
1st Place SeaWorld San Diego (San Diego, CA, USA)
2nd Place Ripley's Aquarium (Myrtle Beach, SC, USA)
2nd Place Columbus Zoological Park (Powell, OH, USA)

Class 9
1st Place Live Action Productions (Arlington, TX, USA)
2nd Place Be Media (El Segundo, CA, USA)