Parques Reunidos aquires MIRABILANDIA
Parques Reunidos, owner of Bobbejaanland, continues its expansion in Europe with the acquisition of Italian leisure park Mirabilandia, Italy’s flagship themed leisure park, which receives over 1.5 million visitors each year
PARQUES REUNIDOS, one of Europe’s leading leisure industry operators, with 21 parks in four divisions (theme parks, nature parks, water parks and cable cars) distributed throughout Spain, Belgium, Norway, France and Argentina, continues its expansion strategy with the acquisition of 100% of MIRABILANDIA in Ravenna, Italy.MIRABILANDIA is the second largest park in Italy and is the country’s major theme and water park due to its full range of attractions and its location within a natural ecosystem. It has received recognition from the Italian Ministry of the Environment on account of its beautiful location and immaculate installations.
MIRABILANDIA, following the group’s most recent acquisitions of MARINELAND in France and AQUARIUM DEL MAR DE LA PLATA in Argentina, both within the last few days, fits perfectly within PARQUE RUENIDOS’ expansion strategy. It is an accredited, well-situated, high quality park, thereby consolidating Parques Reunidos’ position as the leading theme park operator in Europe.
MIRABILANDIA combines 47 magnificent attractions for all visitors, guaranteeing an unforgettable experience, it also includes Mirabilandia Beach, an aquatic theme park within the same area. Before or after the Russian Mountain adventure, visitors can enjoy sights throughout the park as well as take a break at any the twenty restaurants offering a diversity of menu choices.
Richard Golding, CEO of Parques Reunidos, announced that “the acquisition of MIRABILANDIA, located in Ravenna, Italy, within a few days of the Group’s acquisition of the largest marine park in France and also the Aquarium del Mar de la Plata in Argentina, represents substantial progress in our strategic development plan. This prestigious attraction, which is highly regarded within its own country and of eminent repute within the international leisure landscape, is an important step forwards in our internationalisation programme and towards our goal to become market leader. With these latest acquisitions, we believe that 50% of our Group’s revenues will come from outside Spain by the end of this year.”
The shareholders of PARQUES REUNIDOS are Advent International, Morgan Stanley, Standard Life and the Senior Management Team.
PARQUES REUNIDOS Group predicts attracting over 9 million visitors by the end of 2006, with revenues totalling over 180 million euros.