(Oct. 1, 2010) - European amusement and attractions owners, operators, and suppliers will experience the vibrancy of London during the Euro Attractions Show (EAS) in 2011. EAS 2011 London will be held at the Olympia Exhibition Center, 27-29 September, 2011. EAS 2011 London is expected to occupy the Grand and National Hall in the Olympia with more than 270 exhibitors and 8.000 participants.

The Olympia, which is known for its stunning Victorian architecture, magnificent galleries and ornate barrel-vaulted roof, has recently been renovated and will provide a dramatic setting for Euro Attractions Show 2011. The exhibition facility, which is located in central London is surrounded by hotels and restaurants, and is easily accessible by the London tube system and taxi services.

The British capital is a world-class city rich in culture and history. It is well-known as host to some of the most famous and visited attractions in the world. The vitality of the city and its countless offerings draw everyone from families and students to business professionals and world travelers.

“Going to London for EAS 2011 is a natural progression for IAAPA and the Euro Attractions Show. With our strong relationship with BALPPA (The British Association of Leisure Parks, Piers & Attractions) and the large number of attractions in the United Kingdom it is, without question, one of the best places to take EAS,” stated Mats Wedin, Chairman of the IAAPA Europe Advisory Committee.

About EAS
Euro Attractions Show (EAS) is owned by the International Association of Amusement Parks and Attractions (IAAPA), and has evolved into Europe’s largest event dedicated to the attractions industry. EAS is managed by IAAPA’s European operations, under the direction of the IAAPA Europe Advisory Committee and the IAAPA Europe Manufacturers and Suppliers Sub-Committee. The committees are made up of more than 35 industry professionals from around Europe. IAAPA is a nonprofit organization. Funds generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry. More information is available at www.IAAPA.org/EAS.

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Contact Information
IAAPA Press Office: +1 703 299 5127
IAAPA European Office +32 2 401 61 61
Andreas Andersen: aandersen@IAAPA.org
David Mandt: dmandt@IAAPA.org