Toys, games and collectibles will fill the shelves of Once Upon a Toy, a playful new store that opens today at Walt Disney World Resort.
Located at Downtown Disney Marketplace, the store offers five themed rooms that add up to 16,000 square feet of retail playground.

New toys from Disney and Hasbro include:
A Mr. Potato Head with Disney theme park accessories such as Mickey Mouse ears, a character autograph book, a Mickey balloon, a sorcerer's hat and a teacup vehicle from Disney's Mad Tea Party attraction.
Disney theme park editions of Monopoly and Candy Land, and a new version of the classic detective game Clue set inside Disney's Haunted Mansion attraction. Star Tours action figures from the "Star Wars"-inspired attraction. Play-Doh sets based on Disney's It's a Small World and Buzz Lightyear's Space Ranger Spin attractions.
A miniature version of Disney's Wilderness Lodge resort hotel made from Lincoln Logs.
Inside, the store is bursting with whimsical touches and kinetic displays, including a ceiling-mounted spinner from The Game of Life, a rotating conveyor bearing dozens of toys and games, and a child-size version of the Walt Disney World Railroad that travels a winding track suspended from the ceiling.
Once Upon a Toy is the first retail location at Disney to feature touch-screen terminals that allow shoppers to have their purchases delivered for free to their Disney hotel or shipped for a fee to any address.
The Downtown Disney area is a 120-acre shopping, dining and entertainment complex that includes the Marketplace, Pleasure Island and the West Side.
For more information, call Downtown Disney guest information at 407-939-2648 or visit disneyworld.com. For more information about Once Upon a Toy, call 407-934-7775.

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