EURO ATTRACTIONS SHOW 2010
6 OCTOBER- 8 OCTOBER, 2010
FIERA DI ROMA
ROME, ITALY

From Ancient Rome to Modern Attractions, The EAS 2010 Seminar Programme Has it All.

Brussels (Belgium), April 2010 - The Euro Attractions Show 2010 (EAS) is the largest conference and trade show for the attractions and leisure industry in Europe, offering attendees a wide array of seminar topics while providing them the opportunity to network with leisure professionals and learn from attractions industry experts. Attendees will take a look and explore the future of consumer trends, leisure developments, digital communication, financial measures, industry safety, and environmental technologies.
EAS will offer the following seminar programme 3-8 October 2010 in Rome:

Institute for Attractions Managers (3-5 October 2010):
Fee: IAAPA Members €474, including VAT, Non members €674, (including VAT and badge to EAS 2010)
Location: ANESV Offices, Via di Villa Patrizi 10, 00161 Roma, Italy
The 2 ½ day programme offers attendees a crash course in attractions management and is aimed at industry professionals with at least 3 years experience and who have the potential and commitment to be on a senior management team, specifically: department heads, directors, and managers who industry owners would like to promote – or move throughout their business.
It is also an excellent programme for managers entering the attractions industry laterally from other businesses and provides a solid grounding in how a busy attractions operations functions and the key drivers and success metrics that managers need to be aware of.

EAS Conference Programme Complimentary To All Registered EAS 2010 Attendees
Wednesday 6 October 2010
12.30-16.30, Fiera Roma
Marketing: Attractions in the Digital Age
The marketing landscape has changed dramatically in the last few years with the advent of social media tools like Twitter, LinkedIn, YouTube and Facebook. Guests now have an interactive medium to talk to each other about their experience in your attraction: both the good and the not so good. But these are also powerful marketing tools for the clever marketer allowing you to reach out to and make connections with discreet audiences.

Wednesday 6 October 2010
17.00-18.15, Fiera Roma
European Theme Park Legends
Four legends of the European attraction industry, Ton van de Ven (Efteling), Karl-Heinz Mordelt (Heimo), Alberto Zamperla (Zamperla), and Gottlieb Löffelhardt (Phantasialand and Mirabilandia) tell their story, debate the present, and look to the future of the attractions business.

Thursday 7 October 2010
9.30 – 11.00, Fiera Roma
The IAAPA Europe Waterpark Forum
For the first time at EAS we present the IAAPA Europe Waterpark Forum. Join moderator Ulla Harrison, speakers Luciano Pareschi, Aqualandia, Roger Lian, Badelandet, and other invited speakers for a discussion on the waterpark industry in Europe. The panel will explore the latest waterpark related projects in Europe, current trends in waterparks design and operation, and the challenges and opportunities that lie ahead.

Thursday 7 October 2010
10.00 – 13.00 Fiera Roma
IAAPA Europe Safety Forum
For the third time, EAS will bring together safety experts and park operators for the IAAPA Europe Safety Forum. Our experts will discuss and debate the latest information on ride safety, ride safety legislation and health issues. The forum will provide an overview of the most recent European Ride Safety Report (2010) as well as provide a round-up of newest safety legislation across Europe as it applies to the attractions industry. The forum will also include a stimulating debate on how the attractions industry can work more closely with health, safety and legislative authorities to improve safety and operating standards.

Thursday 7 October 2010
11.00 – 14.30 Fiera Roma
A Taste of Europe: Food Operations in the Attraction Industry
Get a taste of how innovative attractions manage their food and beverage operations today at the EAS 2010’s A Taste of Europe series of seminars. We will explore how attractions operators are succeeding by offering regional foods, how operations can profits by « going green » and we will debate the pros and cons of outsourcing food operations. And if that is not enough, we are even planning to serve some fabulous Italian food.
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The EAS conference programme is complimentary to all registered attendees and is scheduled to take place during the three days of EAS 2010, 6 – 8 October 2010 at the Fiera Roma. The European Institute for Attraction Managers will begin on Sunday 3 October and end on
Tuesday, 5 October 2010 to allow participants to attend the EAS exhibition which opens on Wednesday, 6 October 2010 at 11.00.

Two tours will be offered this year at EAS 2010:

Tuesday 5 October, 2010 - Tour of the Vatican
13.00-18.00, Tour fee; €55
The Vatican is not only the home of the Roman Catholic Church it is also a repository of some of the most stunning works of art in the world. From the Sistine Chapel to St. Peter’s Basilica, the Vatican contains some of the Renaissance’s masterpieces by Michelangelo’ and Bernini. Take this very private tour of St. Peters Basilica and experience this historical and religious attraction from a unique perspective.

Friday 8 October, 2010 - Detailed Tour of Rainbow Magic Land
11.00-16.00, Tour Fee €40
Don’t miss this unique opportunity to get an exclusive behind-the-scenes look at Rome’s newest amusement park in its latest construction phase. Learn more about Rainbow Magic Land, which will open in spring 2011, and the other projects of the emerging group Alfa Parks.
Detailed information on EAS 2010 and the seminar program can be found at www.iaapa.org/EAS.

About EAS
Euro Attractions Show (EAS) 2010, the premier conference and trade show for the attractions and leisure industry in Europe, will take place at the Fiera di Roma, Rome, Italy. More than 250 exhibitors will showcase new rides, products and services from the attractions industry’s leading manufacturers and suppliers. Seminars, tours and networking events, will offer a variety of quality learning opportunities for attractions industry professionals. Euro Attractions Show (EAS) 2010 is owned by the International Association of Amusement Parks and Attractions (IAAPA). In its sixth year, EAS has evolved into Europe’s largest event dedicated to the attractions industry. EAS is managed by IAAPA's European operations, under the direction of the IAAPA European Advisory Committee and Sub-committees. The committees are made up of European Association Amusement Supplier Industry (EAASI) and IAAPA members from Europe. IAAPA is a non-profit organization. Funds generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry.
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For Information:
Visit our web site: http://www.IAAPA.org/EAS
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