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Foren-Name: Allgemeines Forum
Beitrag Nr.: 8372
Beitrag Nr.: 20
#20, RE: OT : Merlin Entmts Aktie
Geschrieben von The_Source am 27-Jul-15 um 10:01 Uhr

Hallo,

hier ein Zitat aus dem Aktuellen "Trading Statement":

Whilst first half results, which will be published as planned on 30 July 2015, are expected to be in line with analyst estimates, the serious accident at Alton Towers on 2 June has had an adverse impact on trading at the start of the critical summer period and on the Board's expectations for the financial performance of the Group for the full year.
The accident at the Alton Towers Resort resulted in the temporary closure of the park, the suspension of UK theme park marketing and temporary ride closures at two of our other UK theme parks. The combination of these factors has significantly reduced volumes at Alton Towers Resort and, to a lesser extent, the UK Resort Theme Parks estate.
Action is being taken to rebuild momentum and re-engage with our customers. However, based on most recent trading and our assessment of the likely trajectory over the key summer trading period, the 2015 EBITDA for the Resort Theme Parks Operating Group is now expected to be in the range £40 to £50 million (2014: £87 million). The magnitude of the financial impact is the result of both a significant reduction in revenue and the requirement to maintain an appropriate investment in customer service and marketing through peak season.
Although difficult to assess at this stage, we believe that there may be some continued adverse impact on the Resort Theme Parks Operating Group profitability in 2016.

(c)merlinentertainments

Da bin ich mal gespannt, welche Maßnahmen alle gemacht werden um das Vertrauen zurück zugewinnen.